Greenwashing and Plastics: Getting Ahead of the Upstream Risks
Consumer packaged goods companies know that sustainability sells. And in their efforts to market their products as sustainable, they’ve long contended with allegations of greenwashing—the practice of claiming their products are friendlier to the environment than they actually are.
With these companies facing heavier pressure to shrink their plastics footprint, greenwashing scrutiny of their activities is only sharpening. Recent developments—from private lawsuits to government investigations to shareholder proposals—signal that relief is nowhere in sight.
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