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As part of our series on trademarks as critical assets for businesses, this article discusses the importance of selecting and clearing a new or altered trademark for use and registration in the United States. Trademark selection and clearance are essential steps for avoiding costly and time-consuming disputes, securing exclusive rights, and building a strong brand identity.
August 29, 2024
Insight
Trademarks serve as the cornerstone of brand identity, distinguishing the goods and services of one enterprise from those of another.
May 6, 2024