Briana R. Falcon
Texas Tower
845 Texas Avenue
Suite 4700
Houston, Texas 77002
Briana prosecutes and maintains domestic and international trademark portfolios and handles all forms of trademark-related disputes before the USPTO, in court, and before arbitration panels. She focuses her litigation practice on intellectual property, commercial disputes, cybersecurity and data privacy. She has been designated a Certified Information Privacy Professional (CIPP/US, CIPP/E) by the International Association of Privacy Professionals (IAPP) and counsels a variety of clients across industries on commercialization and data privacy issues surrounding emerging technologies.
The following is a list of representative matters in which Briana has assisted.
Experience Highlights
(S.D. Tex.) – Represented global advisory firm as plaintiff in a trademark infringement, dilution, unfair competition and cybersquatting case, successfully negotiating favorable settlement that curtailed substantial consumer confusion
(S.D.N.Y.) – Representing major sports league in cutting-edge data privacy litigation involving alleged disclosure of video browsing data under the Video Privacy Protection Act related to streaming video content
(S.D.N.Y.) – Obtained complete victory on behalf of major sports league in patent infringement case related to methods that allowed the use of “trick modes” when reading audio video data and which focused on the use of HTTP Live Streaming technology
(S.D. Tex.) – Represented an oilfield data visualization services provider in a five-day jury trial, defending against an unjust enrichment claim; successfully eliminated claims under the Digital Millennium Copyright Act on summary judgment
Assisted a major sports league in performing a comprehensive data privacy assessment, including assessment of policies and online activity tracking tools, and in execution of cybersecurity incident response
Represented sports league in license and development agreements with a variety of vendors, including Amazon Web Services and Intel, related to the league’s “Digital Athlete” platform, which uses AI, machine learning and league data to build virtual player models to better predict and prevent injuries
Representing premiere infrastructure and logistics provider in responding to first-of-its-kind, multi-faceted fraud and typo squatting scheme, including by implementing various inventive risk-mitigation tactics and facilitating communication with law enforcement
Represented leading hydrocarbon exploration company in responding to cybersecurity incident, including by efficiently assessing breach notification obligations and other data privacy considerations
Representing major sports league in cybersecurity incident response following a ransomware attack
Credentials
- Louisiana State University Paul M. Hebert Law Center, J.D. and D.C.L., magna cum laude, 2019 (Order of the Coif; Order of the Barristers; Louisiana Law Review, Issue Editor)
- Louisiana State University, Bachelor of Music Education, 2013
- National Black Lawyers Top 40 Under 40, 2022
- Saul Lefkowitz Trademark Moot Court Competition (National Champion, Best Oralist)
- Member: Order of the Coif, Order of the Barristers, International Association of Privacy Professionals, Houston Young Lawyers Association
- Member: International Trademark Association (INTA) Brand Restrictions Committee
- Member: Houston Bar Association (HBA) Habitat for Humanity Committee
- Texas
- InsightAugust 29, 2024
- InsightAugust 5, 2024
V&E Data Privacy Update
- InsightJuly 22, 2024
V&E Data Privacy Update
- InsightMay 6, 2024
V&E IP Update
- InsightApril 1, 2024
V&E Cybersecurity Update
- InsightMarch 4, 2024
V&E Cybersecurity Update
- InsightDecember 14, 2023
V&E Cybersecurity & Data Privacy Update
- InsightDecember 1, 2023
V&E Cybersecurity Update
- InsightOctober 31, 2023
V&E Cybersecurity Update
- InsightSeptember 19, 2023
V&E Data Privacy Update
- InsightSeptember 6, 2023
V&E Cybersecurity Update
- InsightAugust 2, 2023
- InsightJuly 13, 2023
V&E Data Privacy Update
- InsightJuly 5, 2023
V&E IP Update
- InsightJune 8, 2023
- InsightMay 31, 2023
V&E Data Privacy Update
- InsightMarch 13, 2023
V&E Cybersecurity Update
- InsightMarch 9, 2023
- InsightMarch 7, 2023
V&E IP Update
- InsightMarch 3, 2023
V&E Cybersecurity Update
- Vinson & Elkins Selects Counsel and Associates for Leadership Council on Legal Diversity InitiativesPress ReleaseFebruary 27, 2023
- InsightDecember 22, 2022
V&E Cybersecurity Update
- InsightNovember 2, 2022
V&E Cybersecurity Update
- InsightOctober 31, 2022
V&E Cybersecurity Update
- InsightOctober 10, 2022
V&E Cybersecurity Update
- InsightSeptember 23, 2022
V&E Cybersecurity Update
- InsightAugust 22, 2022
- InsightAugust 8, 2022
V&E IP Update
- Rankings & AwardsAugust 3, 2022
- InsightMay 24, 2022
- InsightMay 23, 2022
V&E Litigation Update
- InsightApril 21, 2022
- InsightApril 7, 2022
- Deals & CasesAugust 16, 2021
- Deals & CasesAugust 12, 2021
- Deals & CasesJuly 28, 2021
- Deals & CasesMay 25, 2021
- Deals & CasesApril 20, 2021
- Deals & CasesJanuary 22, 2021